With increasing competition in the hospitality sector, optimizing all revenue streams has become a strategic priority. In this context, upselling emerges not only as a commercial technique to increase revenue, but as a sophisticated strategy that, when combined with dynamic pricing, becomes a powerful tool to optimize profitability while also enriching the guest experience.Dynamic pricing in hotel upselling involves adjusting the cost of additional offers (room...

As we continue exploring upselling in the hospitality industry, let’s now focus on a crucial aspect for maximizing results and enhancing the guest experience: strategically tailoring offers to different customer segments.Not all guests are the same, and a "one-size-fits-all" approach doesn’t allow hotels to fully harness the potential of this commercial and relational lever. Technology and data at the service of upselling in hospitality In today’s hospitality...

In today’s dynamic hospitality landscape, upselling is no longer confined to simply offering a higher-category room.The focus has decisively shifted “beyond the room”, embracing a wide range of services and experiences designed to enrich the guest stay, increase satisfaction, and, in parallel, drive additional hotel revenue.This evolution is crucial in a context where inflation and rising operational costs make it unsustainable to rely solely on...

Building a robust and interconnected technology ecosystem has become essential for hotels aiming not only to optimize operations but, more importantly, to maximize incremental revenue and elevate the guest experience through upselling. At the core of this advanced strategy are three technological pillars: the Property Management System (PMS), Customer Relationship Management (CRM), and dedicated upselling software. When these systems work in synergy, they create a digital orchestra...

In the complex and competitive world of hospitality, the art of upselling has evolved far beyond simply offering a higher-category room.Today, an effective upselling strategy focuses on enhancing the entire guest experience by selling additional services and experiences.Maximizing RevPAM² (Revenue Per Available Square Meter) has become essential, and achieving this requires a deep understanding not only of what to offer, but more importantly, when and...

Modern upselling is a complex orchestra, where technology is not just an instrument, but the conductor—harmonizing data, processes, and interactions to create an enhanced guest experience and, in turn, greater revenue. At the heart of this digital transformation lie three fundamental technological pillars: the PMS, the CRM, and dedicated upselling software. PMS and CRM: A data-driven, relationship-based foundation The PMS (Property Management System) is the operational core of...

Hotel upselling is not merely a transactional exercise to boost revenue—it’s an opportunity to enhance the guest experience.At the heart of this strategy—beyond technology and offers—are the people: your staff.They are the face of the property and the main builders of guest relationships.Engaging and empowering staff is therefore a cornerstone of successful upselling. Training: the key to recognizing and seizing opportunities Often, the biggest obstacle to upselling...

As the hospitality industry continues to evolve, technology plays an increasingly significant role in shaping and enhancing hotel upselling strategies—especially looking ahead to 2025. Several emerging technologies are redefining the field, enabling hotels to boost revenue and improve the guest experience in ways that are more personalized and efficient than ever before. Key technologies driving hotel upselling Artificial Intelligence (AI) and Machine Learning AI is transforming upselling by making...

The hotel industry is constantly evolving, and to remain competitive and thrive, hotels must explore every possible avenue to optimize profits and enhance the guest experience. Among these strategies, upselling stands out as one of the most powerful and relevant for 2025. What Is Hotel Upselling? In simple terms, upselling is a sales technique aimed at encouraging existing customers to purchase higher-tier products or services. In the hotel context,...

Upselling in the hotel industry is not merely a sales technique to boost revenue, but—if executed correctly—it becomes an opportunity to enhance the guest experience and build loyalty. The primary goal should not only be to increase profits but to enrich the guest experience. When guests feel their needs are a priority, they are more likely to return and recommend the property. This strategy leads to an organic...